WATCH: Minneapolis Middle Schoolers’ Super Bowl Video Tells Fans How to Dress for the Big Game

This article is one in a series at The 74 that profiles the heroes, victories, success stories, and random acts of kindness to be found at schools all across America. Read more of our recent inspiring profiles at The74million.org/series/inspiring.

It’s a ditty that will get stuck in your head — and just might save some football fans from frostbite.

Students at Franklin Middle School in Minneapolis have made a video to remind people headed to this weekend’s Super Bowl festivities to pack for temperatures that may not break the single digits.

“Oh my gosh, it’s so cold!” students whine at the start. “Why do we live here??!!”

“When you come to Minnesota then you’d better be ready,” a narrator intones over a funk-rock beat as students stride down the school’s hallway.

Ready with what?


“Coats, hats, and gloves,” the students chant. “In Minnesota you need coats, hats, and gloves!”

In one scene, they run to the rescue of a coatless man stepping out of a car. In others, they go sledding and play touch football in the schoolyard. Mother Nature gives an assist by supplying a perfectly timed snowstorm.

Despite the cold temperatures, “This is a great state to live in, and this is our way of showing it,” teacher Michael Bratsch, a former music producer, told KARE-TV. He put the video together with the help of the school’s dance teacher, Karrie Puckett, and students from the Futureboys and Futuregirls after-school leadership club, which Bratsch founded.

“We kind of all wrote it,” seventh-grader Jordan Kueng told the station. “We all threw in some lyrics; we all, like, pitched in some ideas.”

The video has gone viral, earning the students appearances on television and radio, including ABC’s Good Morning America.

It also got a shout-out from the official Minnesota Super Bowl host committee — which is optimistically embracing the hashtag and slogan #BoldNorth to make the most of the state’s chillier attributes.

Music producer Terry Lewis, who helped put Minneapolis’s music scene on the map, was also impressed. He tweeted: “These kids from @MPS_Franklin are doing it! #JimmyJam turned me on to them. Love the video and the music! 😉 I got my coat, hat, and gloves!”

(The students tweeted back, offering the duo school hoodies.)

The video ends with the students tossing their hats in the air, just like Mary Tyler Moore — but inside the warm school cafeteria.

“Time for the big game!” they shout. “See you soon!”

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